tokidoki, which translates as “sometimes” in Japanese, is the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. This innovative company is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships with the likes of mega brands such as, Hello Kitty, Karl Lagerfeld, LeSportsac, Barbie, Onitsuka Tiger, Marvel and others.
tokidoki distributes its products to Nordstrom, Macys, Fred Segal, Karmaloop and approximately 1000 boutiques in more than 60 countries worldwide. tokidoki retail stores can be found in Los Angeles, Santa Monica and Milan, Italy.